Why realtors hate zillow

Get help. Privacy Policy. Password recovery. MotivationJob — Creativity, Passion, Possibilities. How do I email my CV? What are some nursing skills to put on a resume? How long should a cover letter be tech? Please enter your comment!

Please enter your name here. You have entered an incorrect email address! Latest updates. October 30, This is why you need a script. Just ask Andrea Blum. You can listen to an amazing interview with Andrea and read the informative accompanying blog here. You can also download and use a ton of free scripts , compliments of ReminderMedia. Here we are in , and the story is the same :. Do a good job and create a positive client experience, and the value you bring to the transaction is absolutely worth every penny of your commission.

Value is anything that is useful to your clients. It can be educational, entertaining, or endearing. Educational may be a blog, lead magnet, or webinar that gives clients the skinny on home inspections. Entertaining could be a fun Instagram post, a recipe, engaging article, or notice of a local event. The key, however, is to make sure the value you deliver is F. That means you need to be consistent in your touchpoints, offer information that is relevant, and make a high-quality, professional impression.

Rage against the machine if you must, but you have it within you to forge your own path. In my experience, very few agents do organic online lead generation. Agents seldom generate their own new leads. Zillow gets leads, and does it very well, by repackaging information from MLS syndication and other sources, and making an accessible and consumer friendly front end that.

Realtors ignore that lead generation prowess at their own risk. Zillow also has major technological advantages over their opponents. Realtors currently are pinning their hopes in the war on continuing to control the information.

Controlling information is harder and harder to do with the democratization of technology in the Information Age. Already Realtors have seen that control deteriorate in meaningful ways.

Just fifteen years ago, approaching an agent was practically the only way to get information about what was for sale on the market. Now it is a simple Google search, and Realtors instead offer value by controlling past sales history information, as well as valuable technical training and experience. Getting widespread cooperation like this is already a problem for Zillow, but it could conceivably pull it off with the right strategies.

The nuclear option. Work and monetize their own leads. While it may not be easy, the best way to avoid this issue is through honest conversation and with good backup. It may take a village to sell and buy a house, but it should not take a small town, and when Zillow is factored into the home buying experience, that can often feel like the case. For those who are not familiar with the Zillow model, it is important to remember Zillow is a business and needs money to stay afloat like any business - and it does so through selling ad space.

This ad space is purchased by agents willing to pay Zillow - and in exchange can be connected to houses for sale. This redirects some buyer inquiries away from listing agents to agents who pay Zillow.

Realtors say this damages their sellers because buyers get information from agents who have never seen the home.

There are benefits to this approach - it can help sell a house fast and move on with life. A real estate agent goes above and beyond what any quick click can offer, and provide far better information on a listing than any algorithm can.